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The phrase comes from year-old Houston, Texas, rapper Megan Thee Stallion , whose alter ego is "Hot Girl Meg" — a fun-loving, college, partier persona. Still, the phrase "hot girl summer" doesn't actually appear in one of Megan's songs, for what it's worth. Since then, people on the Internet are using the phrase "hot girl summer" to describe their ideal summer, so much so that it's being referred to as a meme , with brands getting in on it, too. But as with anything, when brands start co-opting the internet adores, it becomes indelibly cringe-inducing — and ruins hot girl summer for the rest of us. For Black women in particular, the co-opting feels particularly gross; "hot girl summer" was created by a Black woman rapper and her fan-base which is made up of a lot of Black women. When brands use the term without understanding it fully, it feels like pandering, and erases the freedom and positivity that hot girl summer is supposed to represent. Which is why I have to ask: can't we just leave hot girl summer alone? Hot girl summer is also inclusive by nature.
Who is Megan thee Stallion?
At its core, the trendy slogan—currently being used in Instagram captions everywhere—is simply a lifestyle that encourages everyone to be their best selves in all walks of life Essentially, "Hot Girl Summer" is a call to action to be sex-positive, body-positive, and you-positive—and to live out loud. Still confused?